Promotional Items for Small Business Advertising
Picture this: you have a small business. You need to advertise on a small budget. You’ve done the print ads, open led signs, radio, television and online advertising and still have a little bit left in your budget. So, instead of using what you’ve already been doing, you decide to get some promotional items. Ok, so what do you get and how do you get them out?
Pens
Pens are always a good promotional item because everyone uses them. Also, personally speaking, one of the reasons I like going to my favorite bookstore is to get the new promotional pens they always have out on the desk. I put one in my purse and every time I need a pen, I pull it out and see the name of the bookstore. Wow, that’s one way to put your name in someone’s head!
Magnets
We all have refrigerators, right? What is on your refrigerator? If you are like most of us, it’s a collection of various magnets. Some people have decorative magnets or alphabet magnets for their children. Some people though, have magnets for businesses. Do you happen to have a magnet for a pizza place? See, they work. Not just for pizza places either, if you need the name or number of a business, it’s easy to find if it’s on your refrigerator.
T-shirts
T-shirts are great for promotional advertising because, well people like giveaways. If they win a t-shirt, they will probably wear it at some point. When they do, it’s like a programmable led sign for your establishment. Talk about getting the word out!
Mouse pads
Chances are if you are reading this, you are in front of a computer. What do most computers have? A mouse. What do most of them rest on? A mouse pad. Unless you have an optical mouse, they are recommended. If your business name is on a mouse pad that is in use daily, your name will be the first to come to mind when there is a need for what you offer.
Calendars
Everyone needs calendars. How else would we know what day it is, keep appointments, do anything? If your business were to put out a calendar, that’s a whole years worth of advertising for a few dollars! Where else can you find a deal like that?
How to get these items to the public
Ok, now you that you’ve got your promotional items, what do you do with them? There are myriad ways to distribute these things. One way is to donate them to radio stations to be used as prizes for whatever contests they may be having. If you contact your local city council, you can get a list of any small business conventions, art conventions or any other happening in the area where you may be able to get a booth and promote your company. Another way is to get a booth at the local fair. They always have the parts you can walk through and get tons of promotional items.
Promotional items can be an easy and fun way to spread the word about your company and help it grow.
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